Apparel

Apparel is a huge brand name in Sarra and other countries in the Region of Sarra. It is a Sarran luxury clothes company, controlled and chaired by Lerado Nataria, who also runs another major food company.
The company was found in recent years, 1957, and only became a luxury clothes company in 2012. 17 models in the top 50 models are global ambassadors for Apparel.

History

Founding

Apparel was founded by Serika Nataria in 1957. Nataria, aged 19, attempted to start a business from home, weaving together beautiful pieces of clothing from various items he had in his house, and took them to sell in various markets. After a few years of this repetition, he made enough money to rent a shop and sell his clothing there, earning himself some employees. For the next 7 years, he earnt more and more money. A wealthy businessman named Gerariid Matrava saw his potential and decided to financially support his business, approaching him in Uribar 1966.
The new building, called Apparel, was a 6 story building in downtown Galdasar. This was all paid for by Gerariid Matrava. With this newfound money, Nataria started his first fashion collection.

First Look

On 23rd Amribar, 1969, Nataria opened his first ever fashion collection, called "First Look". This included over a hundred clothes that were displayed on a show broadcasted and showed live, with an audience of 4,000, in a nearby studio hall. This unique style of clothing revolutionised Sarra, and Apparel became a popular clothes store to shop at. After this fashion collection was released, thirteen more stores were opened in various parts of Sarra, much to the satisfaction of Nataria and Matrava.

Death of Serika Nataria

After becoming a complete powerhouse in the clothing industry, showing a unique style and taste, Nataria became a well known name worldwide. That's when the death of Serika Nataria, in 2011, shocked the world. The supposed assassination of Nataria made world headlines, and caused worldwide panic. Not because he died, but mostly because people were worried Apparel would shut down (how heartless). Nataria had a private funeral, to the dismay of the few people who generally cared about him and not the fact the business might close down.

Lerado Nataria

There was a swell of support from the public when it was announced on 25th Jorilibar 2012, that he, Serika's son, would be taking over the company.
4 months after Nataria became chairman, the newest fashion collection was released, titled "Look at me now". It showcased vivid clothes, made of unique materials, and was an immediate love at first sight for almost all Sarrans. The new fashion collection was a hit, and raised Apparel's profile massively, gaining popularity at an exponential rate, never seen before in the clothing industry. Before Apparel, there were never many big clothes companies, just many smaller ones. Apparel quickly became a trend with the rich and wealthy, and in Lonribar 2021, became the first official luxury clothing company.
Soon, Lerado Nataria became an even bigger name than Serika Nataria.

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Founding Date

1957